Frontend Engineering
I build scalable e-commerce & CMS systems.
Hi, I'm Arsalan — a Senior Frontend Engineer specializing in Next.js, Flutter, and modern frontend architecture. I build systems that perform at scale and ship without friction.
Dammam, Saudi Arabia
Featured Work
Things I've built
Personal ProjectTradeQuoter
Built a mobile-first SaaS platform enabling tradespeople to generate and send professional PDF quotes in under 2 minutes. Architected the full frontend from scratch — real-time form state, PDF generation, and a clean multi-step UX that converts.
Professional Work

GoldenScent
Led frontend architecture for a high-traffic perfume & beauty platform serving millions across the Middle East. Migrated to Next.js SSR — cut LCP from 4.5s to 2.5s and drove 15–30% conversion uplift through performance and UX improvements.

Al Marwan Machinery
Built an enterprise web platform for heavy equipment rental and sales across UAE, Saudi Arabia, and Oman — 3,500+ units. Focused on scalable architecture, Core Web Vitals, and multilingual (English/Arabic) support.

Tile Mountain
Developed the full e-commerce frontend for the UK's leading tile and flooring retailer. Built on Vue Storefront and Magento — delivered modular component architecture and performance optimizations across the entire storefront.

Bathroom Mountain & Walls and Floors
Frontend development for two UK e-commerce platforms in the bathroom and tile space. Delivered reusable component systems, speed optimizations, and consistent UX across both storefronts.
About
I'm a Frontend Engineer specializing in scalable e-commerce and CMS-driven applications. I've worked extensively with Next.js, Flutter, Vue Storefront, and Magento — focusing on performance, clean architecture, and maintainable systems.
My work focuses on building flexible UI systems that allow teams to ship faster without frequent deployments.
Currently in Dammam
Stack
The tools I reach for first
Not exhaustive — just what I trust to ship fast and right.
Frontend
Architecture & E-commerce
CMS & Tools
Experience
Where I've Worked
GoldenScent
Frontend Lead
- ·Architect and scale CMS-driven ecommerce frontend for millions of users across the Middle East
- ·Led Next.js SSR migration — LCP improved from ~4.5s → 2.5s, driving 15–30% conversion uplift
- ·Built Contentful-powered UI systems enabling content updates without deployments
- ·Manage and mentor a team of 8 frontend engineers across web and mobile
Sep 2025 – Present
Dammam, Saudi Arabia
Al Marwan Heavy Machinery
Frontend Engineer
- ·Developed enterprise platform for 3,500+ equipment units across UAE, Saudi Arabia, and Oman
- ·Implemented clean architecture separating data, domain, and presentation layers
- ·Optimized Core Web Vitals and rendering strategies for performance at scale
- ·Delivered full multilingual (English/Arabic) support across the platform
Nov 2022 – Jun 2024
Dubai, UAE
Tile Mountain · Creative Tech Solutions · Histone Solutions
2018 – 2022
Contact
Got a project in mind?
I'm open to senior & lead roles, freelance collaborations, and interesting conversations.