Frontend Engineering

I build scalable e-commerce & CMS systems.

Hi, I'm Arsalan — a Senior Frontend Engineer specializing in Next.js, Flutter, and modern frontend architecture. I build systems that perform at scale and ship without friction.

Download CV

Dammam, Saudi Arabia

Featured Work

Things I've built

GitHub →
TradeQuoter screenshotPersonal Project

TradeQuoter

Built a mobile-first SaaS platform enabling tradespeople to generate and send professional PDF quotes in under 2 minutes. Architected the full frontend from scratch — real-time form state, PDF generation, and a clean multi-step UX that converts.

Next.jsTypeScriptReactTailwind CSS

Professional Work

GoldenScent screenshot

GoldenScent

Led frontend architecture for a high-traffic perfume & beauty platform serving millions across the Middle East. Migrated to Next.js SSR — cut LCP from 4.5s to 2.5s and drove 15–30% conversion uplift through performance and UX improvements.

Next.jsReactTypeScriptContentfulGraphQL
Live ↗
Al Marwan Machinery screenshot

Al Marwan Machinery

Built an enterprise web platform for heavy equipment rental and sales across UAE, Saudi Arabia, and Oman — 3,500+ units. Focused on scalable architecture, Core Web Vitals, and multilingual (English/Arabic) support.

ReactTypeScriptREST APIClean Architecture
Live ↗
Tile Mountain screenshot

Tile Mountain

Developed the full e-commerce frontend for the UK's leading tile and flooring retailer. Built on Vue Storefront and Magento — delivered modular component architecture and performance optimizations across the entire storefront.

Vue StorefrontNuxt.jsMagentoREST API
Live ↗
Bathroom Mountain & Walls and Floors screenshot

Bathroom Mountain & Walls and Floors

Frontend development for two UK e-commerce platforms in the bathroom and tile space. Delivered reusable component systems, speed optimizations, and consistent UX across both storefronts.

Vue.jsNuxt.jsMagento
Live ↗
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About

I'm a Frontend Engineer specializing in scalable e-commerce and CMS-driven applications. I've worked extensively with Next.js, Flutter, Vue Storefront, and Magento — focusing on performance, clean architecture, and maintainable systems.

My work focuses on building flexible UI systems that allow teams to ship faster without frequent deployments.

Currently in Dammam

Stack

The tools I reach for first

Not exhaustive — just what I trust to ship fast and right.

Frontend

Next.jsFlutterVue.js / NuxtTypeScriptReact

Architecture & E-commerce

Bloc / Clean ArchitectureVue StorefrontMagentoSSR/SSG/ISRREST APIs

CMS & Tools

ContentfulTailwind CSSGraphQLCI/CDGit

Experience

Where I've Worked

GoldenScent

Frontend Lead

  • ·Architect and scale CMS-driven ecommerce frontend for millions of users across the Middle East
  • ·Led Next.js SSR migration — LCP improved from ~4.5s → 2.5s, driving 15–30% conversion uplift
  • ·Built Contentful-powered UI systems enabling content updates without deployments
  • ·Manage and mentor a team of 8 frontend engineers across web and mobile

Sep 2025 – Present

Dammam, Saudi Arabia

Al Marwan Heavy Machinery

Frontend Engineer

  • ·Developed enterprise platform for 3,500+ equipment units across UAE, Saudi Arabia, and Oman
  • ·Implemented clean architecture separating data, domain, and presentation layers
  • ·Optimized Core Web Vitals and rendering strategies for performance at scale
  • ·Delivered full multilingual (English/Arabic) support across the platform

Nov 2022 – Jun 2024

Dubai, UAE

Tile Mountain · Creative Tech Solutions · Histone Solutions

2018 – 2022

Contact

Got a project in mind?

I'm open to senior & lead roles, freelance collaborations, and interesting conversations.