Frontend Engineering
I build fast, beautiful web experiences.
Hi, I'm Arsalan — a Frontend Lead with 8 years obsessing over performance, UX, and the tiny details that make users stay.
📍 Dammam, Saudi Arabia · Open to remote & relocation
Featured Work
Things I've built
TradeQuoter
tradequoter.co
TradeQuoter
A mobile-first SaaS platform that lets tradespeople send professional PDF quotes in under 2 minutes — helping them win jobs by responding faster than competitors.
Professional Work
GoldenScent
High-traffic perfume & beauty ecommerce for the Middle East. Led SSR migration cutting LCP from 4.5s → 2.5s, achieving 15–30% conversion uplift.
Al Marwan Machinery
Enterprise platform for heavy equipment rental & sales across UAE, SA & Oman — 3,500+ units.
Tile Mountain
UK's leading tile & flooring retailer. Built full ecommerce frontend with performance optimizations.
Bathroom Mountain & Walls and Floors
UK bathroom & tile ecommerce platforms — frontend development and speed optimizations.
About
I'm a Frontend Lead at GoldenScent, where I architect and scale ecommerce experiences for millions of users across the Middle East. I care deeply about performance, accessibility, and shipping things that actually work in production.
Currently in Dammam · Open to remote & relocation
Stack
The tools I reach for first
Not exhaustive — just what I trust to ship fast and right.
Frontend
Architecture & Perf
Tools
Experience
Where I've Worked
GoldenScent
Frontend Lead
- ·Architect frontend for high-traffic ecommerce (millions of users)
- ·Manage & mentor a team of 8 frontend engineers
- ·Led Next.js SSR migration — LCP improved from ~4.5s → 2.5s (50% gain)
- ·~15–30% conversion uplift through UX & performance improvements
Sep 2025 – Present
Dammam, Saudi Arabia
Al Marwan Heavy Machinery
Frontend Engineer
- ·Developed enterprise web applications with focus on performance and usability
- ·Improved Core Web Vitals and optimized rendering strategies
- ·Supported multilingual (English/Arabic) workflows
Nov 2022 – Jun 2024
Dubai, UAE
Tile Mountain · Creative Tech Solutions · Histone Solutions
2018 – 2022
Contact
Got a project in mind?
I'm open to senior & lead roles, freelance collaborations, and interesting conversations.